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Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set

Goes with:

Bestseller Starter Set

Four-pack

Mixed Pack

$113.00
$96.05
$113.00 Regular price $118.00
off

Preservative-Free | ABV <0.5% 

We have handpicked the four best-reviewed Proxies from our 45,000+ happy customers, so you don't have to guess which ones you'll enjoy. If you're new to Proxies, this is the perfect place to start your journey.

From a crisp white and rich red, to two sparklings—one fresh and zesty, the other tart and aromatic. Cheers to new beginnings and shared bottles with all the complexity, none of the alcohol.

Delivered every month

45,000+ Happy Customers

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Chef & Somm Approved

Preservative-Free | ABV <0.5% 

We have handpicked the four best-reviewed Proxies from our 45,000+ happy customers, so you don't have to guess which ones you'll enjoy. If you're new to Proxies, this is the perfect place to start your journey.

From a crisp white and rich red, to two sparklings—one fresh and zesty, the other tart and aromatic. Cheers to new beginnings and shared bottles with all the complexity, none of the alcohol.

Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set
Zoom Bestseller Starter Set

Nutrition

Serving: 5 fl oz (150mL) | 25 Calories | Sugars 5g

Notes

Bulle’s tropical bubbles might be the next best thing. This crisp yet juicy white flashes breezy notes of kiwi, pineapple and passion fruit, balanced by a zesty finish from makrut lime, pithy grapefruit and galangal. High acidity from sauvignon blanc grape juice teams with lightly-grassy Jeju green tea, honey-like silver needle tea, and a hint of habanero heat on the finish. 

Pairing

Oysters Rockefeller, Linguine alle Vongole , Fennel and Citrus Salad

Fruit

Sauv Blanc, Kiwi, Passion Fruit

Acidity

Grapefruit

Spice

Makrut Lime, Galangal, Habanero

Body

Green Tea, Silver Needle White Tea

Nutrition

Serving: 5 fl oz (150mL) | 25 Calories | Sugars 5g

Notes

A fragrant nose of elderflower, ripe lychee and  aromatic apricot notes gives way to a mellow, slightly earthy base of formosa oolong tea. Gewurztraminer and pear lend texture and a gentle sweetness, balanced with a zesty acid profile—dare we say, tart—from raspberry and lemon. Fizzy, approachable, and perfectly balanced, Tart will definitely leave you wanting more.

Pairing

Kabocha Squash and Blue Cheese Salad, Prawn Bisque, Frangipane Tart

Fruit

Gewurztraminer, Pear, Lychee

Acidity

Lemon, Raspberry

Spice

Elderflower

Body

Formosa Oolong Tea

Nutrition

Serving: 5 fl oz (150mL) | 40 Calories | Sugars 6g

Notes

Your new everyday. Lively and refreshing with zesty citrus and stone fruit to start and a hint of chili on the finish.

Pairing

Seafood platters, spicy Thai takeout, soft goat cheese, grilled zucchini, and post-work wind-downs.

Fruit

Sauv Blanc, Grapefruit, Kiwi

Acidity

Verjus, Lemon

Spice

Lemongrass, Habanero

Body

White Tea

Nutrition

Serving: 5 fl oz (150mL) | 35 Calories | Sugars 6g

Notes

A perfect partner for steak night or date night. Big and bold with layers of dark fruit and rich coffee bolstered by a fiery finish of black pepper and cayenne.

Pairing

Ribeye steak, pasta al forno, hearty stews, and a celebratory dinner with old friends.

Fruit

Cab Sauv, Blackberry, Blueberry

Acidity

Verjus, Pomegranate

Spice

Black Pepper, Ginger, Coffee

Body

Black Tea, French Oak

Bestseller Starter Set

$113.00 Regular price $118.00

PERFECT PAIRING

The Bestseller Starter Set pairs with all your meals, bringing you various levels of fruit, acid, tannin and complexity to suit any dish—without the alcohol.

Ingredients

Bulle

Water, Sauvignon Blanc Juice, Grapefruit Juice, Verjus, Kiwi Concentrate, Pineapple Juice, Wine Concentrate, White Wine Vinegar, Silver Needle Tea, Freeze Dried Passionfruit, Jeju Green Tea, Habanero Bitters (a preparation of galangal, kaffir lime, habanero extract and vegetable glycerin), Sea Salt, Tartaric Acid, Potassium Sorbate, Sulfites. Contains 26% Juice.

Tart

Water, Gewurztraminer Juice, Pear Juice, Apricot Concentrate, Lemon Juice, Wine Concentrate, Lychee Vinegar (vinegar, natural lychee flavor), Green Tea, Dried Peony, Formosa Oolong, Freeze-Dried Raspberry, Elderflower Bitters (a preparation of elderflower and vegetable glycerin), Sea Salt, Tartaric Acid, Potassium Sorbate, Sulphites. Contains 25% Juice.

Blanc Slate

Filtered Water, Sauvignon Blanc Grapes, Verjus, Kiwi Concentrate, White Wine Concentrate, Apricot Concentrate, Grapefruit Vinegar (Grapefruit Concentrate, Vinegar), Fermented Lemongrass, Vegetable Glycerin, Tea Blend (Silver Needle, White Peony), Aromatic Extract Blend (Galangal, Makrut Lime, Habanero), Sea Salt, Tartaric Acid, Lemon Powder. Contains sulfites.

Red Ember

Filtered Water, Cabernet Sauvignon Grapes, Pomegranate Juice, Red Wine Concentrate, Blueberry Concentrate, Blackberry Vinegar (Blackberry Concentrate, Vinegar), Fermented Ginger, Vegetable Glycerin, Tea Blend (Yunnan black, Hibiscus, Elderberry, Blackcurrant, Butterfly Pea Flower), Aromatic Extract Blend (French Oak, Coffee, Black Peppercorn, Cayenne), Tartaric Acid, Sea Salt, Wine Tannin. Contains sulfites.

Calories, Sugar & Nutrition

Bulle

Serving Size:5 fl oz (150mL)
25 Calories per Serving

Sodium 85mg
Carbs 6g
Sugars 5g

Tart

Serving Size:5 fl oz (150mL)
25 Calories per Serving

Sodium 80mg
Carbs 6g
Sugars 5g

Blanc Slate

Serving Size:5 fl oz (150mL)
40Calories per Serving

Sodium 2mg
Carbs 6g
Sugars 6g

Red Ember

Serving Size:5 fl oz (150mL)
35 Calories per Serving

Sodium 3mg
Carbs 8g
Sugars 6g

Ask us anything

Are Proxies just wine with the alcohol removed?

Nope! 

Traditional de-alcoholized wine takes already-mediocre bulk wine and makes it worse by stripping out the alcohol, leaving you with oddly yeasty, watery grape juice. They’re sweet, lack complexity, and don’t pair well with food.

Proxies, by contrast, are designed from the start with flavor and the ability to pair with food in mind. They’re designed to be an effective proxy, not a pale imitation. Instead of dealcoholized plonk, we craft layered blends of juices, teas, spices, bitters, and more.

More details on the difference between Proxies and conventional non-alcoholic wine are available here.

What makes Proxies premium and expensive?

While wine is a product of grapes, yeast, and time, making Proxies requires considerably more ingredients.

Proxies are crafted from scratch and carefully sourced. Our ingredients include varietal wine grape juices from vineyards in Europe, premium teas from around the world, verjus produced to our specifications by a winery in Ontario’s Niagara valley, and an array of herbs, spices, and aromatic roots.

Are Proxies safe to drink during pregnancy?

We work hard to ensure that Proxies are free of harmful bacteria and safe for everyone to consume. To create the best flavor possible, Proxies do contain a portion of cold-pressed juice. While these juices are not pasteurized in the traditional sense, we always bring them to a low pH that kills off any bacteria such as salmonella, listeriosis, and E. coli before blending them with our other ingredients. 

While Proxies are non-alcoholic beverages, they may contain trace amounts of alcohol, just like kombucha, or even foods containing vanilla extract. Proxies always fall below 0.5% alcohol by volume (the threshold to be classified as non-alcoholic according to the FDA and other regulatory agencies).

We are mindful that people make different choices when it comes to pregnancy, so if you’re concerned please consult your healthcare provider for more guidance. 

How should I store my Proxies?

Proxies have a nine month shelf-life and are best stored in a cool dark place like you would with wine. After opening, pop the cork back in and enjoy within one week.

What do Proxies taste like?

Proxies don't necessarily taste like a specific type of wine, but are always inspired by the flavor components that make wine a great pairing with food—acidity, body, and tannin—without the alcohol.


Every bottle starts with high-quality real ingredients — varietal wine grapes sourced from European vineyards, premium teas from across the globe, perfectly ripe fruits, whole spices, and more. Each ingredient is carefully sourced and prepared specifically to extract the best possible flavor before being blended together into one cohesive, complex drink.

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