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Zoom Proxies Then & Now
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Proxies Then & Now

Six-Pack

Mixed-Pack

$136.00
$136.00 $154.00
off

Experience the evolution of Proxies with this limited-edition pack. Compare and contrast old favorites Blanc Slate, Pink Salt, and Red Ember with the new Crisp White, Big Red, and Bubbly Rosé cans. Taste the future of non-alc. Not wine. Proxies.

Quantity

Gift-Ready Add-Ons

Waiter's Corkscrew Black

$7.50

Out of stock

Single Bottle Carrier

$20.00

Out of stock

Experience the evolution of Proxies with this limited-edition pack. Compare and contrast old favorites Blanc Slate, Pink Salt, and Red Ember with the new Crisp White, Big Red, and Bubbly Rosé cans. Taste the future of non-alc. Not wine. Proxies.

Zoom Proxies Then & Now
Zoom Proxies Then & Now
Zoom Proxies Then & Now
Zoom Proxies Then & Now
Zoom Proxies Then & Now
Zoom Proxies Then & Now
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  • What's Included
  • Pairings

Blanc Slate

Your new everyday white. Lively and refreshing with zesty citrus and stone fruit to start and a hint of chili on the finish.

Crisp White

Crisp, zesty, and refreshing. Lychee, white flowers, and spicy ginger flash over a palate of ripe peach, bright citrus, and zippy Niagara verjus.

Pink Salt

Think seafood and sunsets in Provence. Fresh fruit spiked with citrus, Sichuan peppercorn, and sea salt for a new take on rosé.

Red Ember

A perfect partner for steak night or date night. Big and bold with layers of dark fruit and rich coffee bolstered by a fiery finish of black pepper and cayenne.

Big Red

The non-alc red you've been waiting for. Rich blackberry and cherry accented by black pepper and a hint of Grandpa’s cigar box. Deep, dark, and dry with a fresh herbaceous finish. 

Bubbly Rosé Cans

This bright crowd-pleasing blend is the rosĂ© you actually can—and want to—drink all year long.

Blanc Slate

Seafood platters, spicy Thai takeout, soft goat cheese, and grilled zucchini.

Crisp White

Grilled seafood, falafel sandwiches, crab cakes, fresh goat cheese, sunny days, and weeknight wind-downs.

Pink Salt

Pesto pasta, a dozen oysters, grilled sea bass, ratatouille, and pool decks.

Red Ember

Ribeye steak, pasta al forno, hearty stews, and a celebratory dinner with old friends.

Big Red

Ribeye steak, braised lamb shank, wild mushrooms, creamy gorgonzola, and your most boisterous friends.

Bubbly Rosé Cans

Salty kettle chips, jammy eggs, katsu sandos, fancy tinned fish, and SPF 50.

Proxies Then & Now

$136.00 $154.00

PERFECT PAIRING

This pack features the best of past and present, so why not cook up some modern takes on classics? A Nicoise sandwich with the two rosés is our kind of meal if you're looking for fresh ideas.

Ingredients

Blanc Slate

Filtered Water, Sauvignon Blanc Grapes, Verjus, Kiwi Concentrate, White Wine Concentrate, Apricot Concentrate, Grapefruit Vinegar (Grapefruit Concentrate, Vinegar), Fermented Lemongrass, Vegetable Glycerin, Tea Blend (Silver Needle, White Peony), Aromatic Extract Blend (Galangal, Makrut Lime, Habanero), Sea Salt, Tartaric Acid, Lemon Powder. Contains sulfites.

Crisp White

Filtered Water, Verjus, Peach Concentrate, Pineapple Concentrate, White Grape Concentrate, Vegetable Glycerin, Peach Essence, Lemon Concentrate, Aged Mandarin Peel Extract, Natural Flavors, Green Tea, Ginger Extract, Quassia Extract, Sea Salt, Tartaric Acid. Contains Sulfites.

Pink Salt

Filtered Water, Pinot Blanc Grapes, Verjus, Peach Concentrate, Lemon Juice, Strawberry Vinegar (Strawberry Concentrate, Vinegar), Fermented Sage, Vegetable Glycerin, Tea Blend (Silver Needle, White Peony, Hibiscus), Red Wine Concentrate, Sea Salt, Tartaric Acid, Orange Peel Extract, Natural Flavors (Rhubarb, Sichuan Peppercorn). Contains sulfites.

Red Ember

Filtered Water, Cabernet Sauvignon Grapes, Pomegranate Juice, Red Wine Concentrate, Blueberry Concentrate, Blackberry Vinegar (Blackberry Concentrate, Vinegar), Fermented Ginger, Vegetable Glycerin, Tea Blend (Yunnan black, Hibiscus, Elderberry, Blackcurrant, Butterfly Pea Flower), Aromatic Extract Blend (French Oak, Coffee, Black Peppercorn, Cayenne), Tartaric Acid, Sea Salt, Wine Tannin. Contains sulfites.

Big Red

Filtered Water, Cherry Concentrate, Blackberry Concentrate, Strawberry Concentrate, Vegetable Glycerin, Tea Blend (Cascara, Black Malt, Hibiscus, Chicory Root), Red Wine Grape Concentrate, Raspberry Essence, Aromatic Extract Blend (Brandy Barrel, Black Peppercorn, Cayenne Pepper), Tartaric Acid, Sea Salt, Wine Tannin, Natural Flavors. Contains Sulfites.
Contains 40% Juice.

Bubbly Rosé Cans

Water, White Grape Concentrate, Lemon Juice, Strawberry Concentrate, Vegetable Glycerin, Pomegranate Vinegar (Pomegranate Concentrate, Vinegar), Strawberry Essence, Tea Blend (White Peony, Freeze-dried Blackcurrant, Lavender), Sea Salt, Lime Peel Extract, Tartaric Acid, Vanilla Extract. Contains Sulfites. Contains 28% Juice.

Nutritional Details

Blanc Slate

Serving Size:5 fl oz (150mL)
35 Calories per Serving

Sodium 85mg
Carbs 8g
Sugars 6g

Crisp White

Serving Size:5 fl oz (150mL)
35 Calories per Serving

Sodium 30mg
Carbs 7g
Sugars 6g

Pink Salt

Serving Size:5 fl oz (150mL)
30 Calories per Serving

Sodium 1mg
Carbs 4g
Sugars 5g

Red Ember

Serving Size:5 fl oz (150mL)
35 Calories per Serving

Sodium 30mg
Carbs 8g
Sugars 6g

Big Red

Serving Size:5 fl oz (150mL)
35 Calories per Serving

Sodium 50mg
Carbs 7g
Sugars 7g

Sparkling Rosé Cans

Serving Size: 1 Can (250mL)
40 Calories per Serving

Sodium 95mg
Carbs 8g
Sugars 8g

Ask us anything

Are Proxies just wine with the alcohol removed?

Nope! 

Traditional de-alcoholized wine takes already-mediocre bulk wine and makes it worse by stripping out the alcohol, leaving you with oddly yeasty, watery grape juice. They’re sweet, lack complexity, and don’t pair well with food.

Proxies, by contrast, are designed from the start with flavor and the ability to pair with food in mind. They’re designed to be an effective proxy, not a pale imitation. Instead of dealcoholized plonk, we craft layered blends of juices, teas, spices, bitters, and more.

More details on the difference between Proxies and conventional non-alcoholic wine are available here.

What makes Proxies premium and expensive?

While wine is a product of grapes, yeast, and time, making Proxies requires considerably more ingredients.

Proxies are crafted from scratch and carefully sourced. Our ingredients include varietal wine grape juices from vineyards in Europe, premium teas from around the world, verjus produced to our specifications by a winery in Ontario’s Niagara valley, and an array of herbs, spices, and aromatic roots.

Are Proxies safe to drink during pregnancy?

We work hard to ensure that Proxies are free of harmful bacteria and safe for everyone to consume.

While Proxies are non-alcoholic beverages, they may contain trace amounts of alcohol, just like kombucha, or even foods containing vanilla extract. Proxies always fall below 0.5% alcohol by volume (the threshold to be classified as non-alcoholic according to the FDA and other regulatory agencies).

We are mindful that people make different choices when it comes to pregnancy, so if you’re concerned please consult your healthcare provider for more guidance. 

How should I store my Proxies?

Proxies are best stored in a cool dark place like you would with wine. After opening, pop the cork back in and enjoy within one week.

What do Proxies taste like?

Proxies don't necessarily taste like a specific type of wine, but are always inspired by the flavor components that make wine a great pairing with food—acidity, body, and tannin—without the alcohol.


Every bottle starts with high-quality real ingredients — varietal wine grapes sourced from European vineyards, premium teas from across the globe, perfectly ripe fruits, whole spices, and more. Each ingredient is carefully sourced and prepared specifically to extract the best possible flavor before being blended together into one cohesive, complex drink.

  • Gift Add-Ons
  • Bestsellers
 
Limited Edition

Single Bottle Carrier

$20.00
 
 
Limited Edition

Waiter's Corkscrew Pink

$7.50
 
 
Limited Edition

Waiter's Corkscrew Orange

$7.50
 
 
Limited Edition

Waiter's Corkscrew Black

$7.50
 
 
Limited Edition

Proxies Wineglass Marker

$5.00
 
 
Limited Edition

2-Bottle Carrier

$10.00
 
 
New

New Year's Mixed Case

$129.00 $154.00
 
 
Bestseller

Bestseller Starter Set

$96.00 $104.00
 
 

Holiday 12-Pack

$280.00 $312.00
 
 
Sparkling
Six-Pack

Bubbly Can Sampler 6-Pack

$33.00
 
 
Sparkling
Six-Pack

Proxies x Nomadica Bubbly White 6-Pack

$33.00
 
 
Sparkling
Six-Pack

Bubbly Rosé Cans 6-Pack

$33.00
 
 
Sparkling
Six-Pack

Bubbly Red 6-Pack

$33.00
 
 
Red
Four-pack

Red Bestsellers

Sold Out
 
 

Holiday Mixed Case

$129.00 $154.00
 
 
Bestseller

Bestseller Starter Set

$90.00 $100.00
 
 
Bestseller

Bestseller Starter Set

$96.00 $104.00
 
 
Sparkling
24-Pack

Bubbly Can Mixed 24-Pack

$120.00 $144.00
 

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