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The New Guard

Six-Pack

Mixed-Pack

$124.00
$124.00 $140.00
off

All our newest blends in one place! Try the new Crisp White, Big Red, Gold Crush and and Bubbly cans. Taste the future of non-alc. Not wine. Proxies.

Quantity

Gift-Ready Add-Ons

Waiter's Corkscrew Black

$7.50

Out of stock

Single Bottle Carrier

$20.00

Out of stock

All our newest blends in one place! Try the new Crisp White, Big Red, Gold Crush and and Bubbly cans. Taste the future of non-alc. Not wine. Proxies.

Zoom The New Guard
Zoom The New Guard
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  • What's Included
  • Pairings

Gold Crush

Toast to something new. Bright bubbles balance ripe peach, fragrant yuzu, and a hint of fennel on the finish.

Crisp White

Crisp, zesty, and refreshing. Lychee, white flowers, and spicy ginger flash over a palate of ripe peach, bright citrus, and zippy Niagara verjus.

Big Red

The non-alc red you've been waiting for. Rich blackberry and cherry accented by black pepper and a hint of Grandpa’s cigar box. Deep, dark, and dry with a fresh herbaceous finish. 

Bubbly White Cans

This bright and aromatic bubbly is inspired by Kristin's favorite coastal Mediterranean whites. Zesty, fresh, and floral with a hit of salty ocean mist.

Bubbly Rosé Cans

This bright crowd-pleasing blend is the rosĂ© you actually can—and want to—drink all year long.

Bubbly Red Cans

Bright and juicy, this bubbly red blends the best of Beaujolais and Lambrusco into one fresh sip.

Gold Crush

Fried chicken, scallop crudo, caviar, potato chips, and celebrations large and small.

Crisp White

Grilled seafood, falafel sandwiches, crab cakes, fresh goat cheese, sunny days, and weeknight wind-downs.

Big Red

Ribeye steak, braised lamb shank, wild mushrooms, creamy gorgonzola, and your most boisterous friends.

Bubbly White Cans

Summer beach days, caprese salads, crudo, cheese plates, all veggie greens (raw or roasted), sandwiches and lunch dates.

Bubbly Rosé Cans

Salty kettle chips, jammy eggs, katsu sandos, fancy tinned fish, and SPF 50.

Bubbly Red Cans

Wood-fired pizza, charcuterie platters, kimchi pancakes, and your favorite party playlist.

The New Guard

$124.00 $140.00

PERFECT PAIRING

This pack features the newest and best Proxies so we say plan a proper dinner party and see which one wines the day.

Ingredients

Gold Crush

Filtered Water, Verjus, Peach Concentrate, Kiwi Concentrate, White Wine Concentrate, Vegetable Glycerin, Yuzu Juice, Freeze Dried Peach, Tea Blend (White Peony, Milk Oolong), Aromatic Extract Blend (Juniper, Fennel, Makrut Lime, Gentian), Sea Salt, Malic Acid. Contains Sulfites. Contains 23% Juice.

Crisp White

Filtered Water, Verjus, Peach Concentrate, Pineapple Concentrate, White Grape Concentrate, Vegetable Glycerin, Peach Essence, Lemon Concentrate, Aged Mandarin Peel Extract, Natural Flavors, Green Tea, Ginger Extract, Quassia Extract, Sea Salt, Tartaric Acid. Contains Sulfites.

Big Red

Filtered Water, Cherry Concentrate, Blackberry Concentrate, Strawberry Concentrate, Vegetable Glycerin, Tea Blend (Cascara, Black Malt, Hibiscus, Chicory Root), Red Wine Grape Concentrate, Raspberry Essence, Aromatic Extract Blend (Brandy Barrel, Black Peppercorn, Cayenne Pepper), Tartaric Acid, Sea Salt, Wine Tannin, Natural Flavors. Contains Sulfites.
Contains 40% Juice.

Bubbly White Cans

Filtered Water, Verjus, Peach Concentrate, Pineapple Concentrate, Lemon Juice, Vegetable Glycerin, Peach Essence, Tea Blend (Kambaa Black, Hibiscus), Grapefruit Peel Extract, Sea Salt, Malic Acid, Natural Flavors (Mint, Lilac, Pomelo), Wine Tannin. Contains Sulfites. Contains 29% Juice.

Bubbly Rosé Cans

Water, White Grape Concentrate, Lemon Juice, Strawberry Concentrate, Vegetable Glycerin, Pomegranate Vinegar (Pomegranate Concentrate, Vinegar), Strawberry Essence, Tea Blend (White Peony, Freeze-dried Blackcurrant, Lavender), Sea Salt, Lime Peel Extract, Tartaric Acid, Vanilla Extract. Contains Sulfites. Contains 28% Juice.

Bubbly Red Cans

Filtered Water, Red Grape Concentrate, Raspberry Concentrate, Vegetable Glycerin, Natural Fruit Essences (Blackberry, Banana), Tea Blend (Schisandra Berry, Kambaa Black), Sea Salt, Tartaric Acid, Wine Tannin, Natural Violet Flavor, Clove Extract. Contains Sulfites. Contains 28% Juice.

Nutritional Details

Gold Crush

Serving Size: 5 fl oz (150mL)
25 Calories per Serving

Sodium 85mg
Carbs 4g
Sugars 3g

Crisp White

Serving Size:5 fl oz (150mL)
35 Calories per Serving

Sodium 30mg
Carbs 7g
Sugars 6g

Big Red

Serving Size:5 fl oz (150mL)
35 Calories per Serving

Sodium 50mg
Carbs 7g
Sugars 7g

Bubbly Rosé Cans

Serving Size: 1 Can (250mL)
40 Calories per Serving

Sodium 95mg
Carbs 8g
Sugars 8g

Bubbly Red Cans

Serving Size: 1 Can (250mL)
40 Calories per Serving

Sodium 135mg
Carbs 8g
Sugars 7g

Ask us anything

Are Proxies just wine with the alcohol removed?

Nope! 

Traditional de-alcoholized wine takes already-mediocre bulk wine and makes it worse by stripping out the alcohol, leaving you with oddly yeasty, watery grape juice. They’re sweet, lack complexity, and don’t pair well with food.

Proxies, by contrast, are designed from the start with flavor and the ability to pair with food in mind. They’re designed to be an effective proxy, not a pale imitation. Instead of dealcoholized plonk, we craft layered blends of juices, teas, spices, bitters, and more.

More details on the difference between Proxies and conventional non-alcoholic wine are available here.

What makes Proxies premium and expensive?

While wine is a product of grapes, yeast, and time, making Proxies requires considerably more ingredients.

Proxies are crafted from scratch and carefully sourced. Our ingredients include varietal wine grape juices from vineyards in Europe, premium teas from around the world, verjus produced to our specifications by a winery in Ontario’s Niagara valley, and an array of herbs, spices, and aromatic roots.

Are Proxies safe to drink during pregnancy?

We work hard to ensure that Proxies are free of harmful bacteria and safe for everyone to consume.

While Proxies are non-alcoholic beverages, they may contain trace amounts of alcohol, just like kombucha, or even foods containing vanilla extract. Proxies always fall below 0.5% alcohol by volume (the threshold to be classified as non-alcoholic according to the FDA and other regulatory agencies).

We are mindful that people make different choices when it comes to pregnancy, so if you’re concerned please consult your healthcare provider for more guidance. 

How should I store my Proxies?

Proxies are best stored in a cool dark place like you would with wine. After opening, pop the cork back in and enjoy within one week.

What do Proxies taste like?

Proxies don't necessarily taste like a specific type of wine, but are always inspired by the flavor components that make wine a great pairing with food—acidity, body, and tannin—without the alcohol.


Every bottle starts with high-quality real ingredients — varietal wine grapes sourced from European vineyards, premium teas from across the globe, perfectly ripe fruits, whole spices, and more. Each ingredient is carefully sourced and prepared specifically to extract the best possible flavor before being blended together into one cohesive, complex drink.

  • Gift Add-Ons
  • Bestsellers
 
Limited Edition

Single Bottle Carrier

$20.00
 
 
Limited Edition

Waiter's Corkscrew Pink

$7.50
 
 
Limited Edition

Waiter's Corkscrew Orange

$7.50
 
 
Limited Edition

Waiter's Corkscrew Black

$7.50
 
 
Limited Edition

Proxies Wineglass Marker

$5.00
 
 
Limited Edition

2-Bottle Carrier

$10.00
 
 
New

New Year's Mixed Case

$129.00 $154.00
 
 
Bestseller

Bestseller Starter Set

$96.00 $104.00
 
 

Holiday 12-Pack

$280.00 $312.00
 
 
Sparkling
Six-Pack

Bubbly Can Sampler 6-Pack

$33.00
 
 
Sparkling
Six-Pack

Proxies x Nomadica Bubbly White 6-Pack

$33.00
 
 
Sparkling
Six-Pack

Bubbly Rosé Cans 6-Pack

$33.00
 
 
Sparkling
Six-Pack

Bubbly Red 6-Pack

$33.00
 
 
Red
Four-pack

Red Bestsellers

Sold Out
 
 

Holiday Mixed Case

$129.00 $154.00
 
 
Bestseller

Bestseller Starter Set

$90.00 $100.00
 
 
Bestseller

Bestseller Starter Set

$96.00 $104.00
 
 
Sparkling
24-Pack

Bubbly Can Mixed 24-Pack

$120.00 $144.00
 

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